/ana/ - Analytics

at google's new platform - its game-changing but what does that mean for marketers? are we ready to shift focus from metrics like roi back to user experience or will traditional methods remain king?
>will the rise of ai-driven insights make human analysts obsolete?
i dont think so. human intuition and story-telling are irreplaceable. should companies invest in building their own data tracking systems? vs outsourcing via cloud services?
the answer might be both, depending on needs & resources.
whats your take?>>share below!