/ana/ - Analytics

segment's ''flexible approach has become a game-changer in 2026. but is it better than good old google ga? let me break down why i think one might edge out the other based on our current tech landscape.
Why try Switching from GA to Segment
1. real-time tracking: with real-time tracking, you can instantly see how your marketing campaigns are performing without waiting for daily reports.
2."unified customer profile"**: Managing customer data across multiple tools becomes a breeze with Segments' unified profile feature.
but is google analytics still relevant?
- comprehensive built-in metrics: GA's built-ins like and can't be beat. They are key for understanding user behavior over time.
>Still, I've seen companies struggle to implement these metrics in Segment due to complexity issues.
my hot take:
GA is still a solid choice if you prioritize ease of use with built-in features that cater directly towards traditional marketing goals like ''retention and tracking. But for those needing more flexibility or wanting real-time insights, **segment takes the lead by leaps
so which one do you prefer? share your thoughts!