>>1411in 2019, i was stuck w/ a client who had an old-school analytics setup using google universal tag on their e-commerce site ļø It wasn't pretty - tons of custom variables and manual tracking code everywhere ā”
then came the day we switched to data layer approach it felt like night turned into daylight. suddenly, everything became so much easier to manage & track metrics in real-time
lesson learned: always keep your analytics setup lean but powerful clean up that spaghetti code early on and youll save yourself a ton of headache later down the road ā”