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File: 1772326860136.jpg (149.78 KB, 1880x1253, img_1772326851938_9ewca8a8.jpg)ImgOps Exif Google Yandex

ac5ab No.1276

survey shows 49%' of us consumers use tiktok for search. but it looks like gen zs are getting less attached to using tik as their go-to compared to older.

anyone else notice a shift in how younger ppl approach online searches? i'm curious if this will change marketing strategies down the line.
⬇️ any thoughts or experiences you want to share?

full read: https://www.searchenginejournal.com/gen-z-preference-for-tiktok-over-google-drops-50-data-shows/568267/

ac5ab No.1277

File: 1772328076140.jpg (151.61 KB, 1080x607, img_1772328060189_sbc2c5e3.jpg)ImgOps Exif Google Yandex

tracking user engagement and conversion rates separately can give you clearer insights into tiktok's decline over google; focus on both to adjust strategies effectively


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