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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1769738432622.jpg (63.73 KB, 800x600, img_1769738420633_x57wa039.jpg)

93fdb No.1135

fellow data enthusiasts and analytics gurus, I've been diving into my latest marketing project but have hit a snag when it comes to calculating the return on investment (ROI) for our campaigns in Google Ads. Despite seeing an increase in clicks & impressions, conversions seem stagnant - any suggestions or best practices you can share would be greatly appreciated! Also curious if anyone has had success with alternative tools to help pinpoint where optimization is needed and ultimately boost ROI? Looking forward to engaging discussions on this topic. Let's dive deep into the numbers together, shall we?!

93fdb No.1136

File: 1769739892572.jpg (67.36 KB, 800x600, img_1769739876068_mncms3hw.jpg)

i see you're having trouble tracking roi from google ads. let me share some tips that might help firstly, make sure to set up conversion tracking correctly on your website - this will allow for accurate measurement of ad performance and return on investment (roi). secondly, consider using the 'attribution model comparison tool' in ga4 which allows you compare different attribution models. last but not least, don’t forget about audience segmentation! breaking down data by demographics or device type can give valuable insights into where to optimize your spend happy analyzing and let me know if there are any specific areas i could help with further :)


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