So I stumbled upon this awesome post on Search Engine Journal, chock-full of reports that every savvy PPC marketer should be keeping an eye on. These insights will help you nail your targeting game, justify spend like a boss (no more awkward budget discussions!), and get to the bottom of how paid traffic is driving conversions throughout our customers' journeys Want in? Here are five reports that I think we should all be digging into: 1. Acquisition > Campaigns - Get a quick overview on which campaigns, ad groups or keywords are rocking it and where you might want to tweak things up! (Hint hint ) 2. Conversions > Multi-Channel Funnels - This report will help us understand the role our paid traffic plays in influencing conversions across different channels-whoa, right? #mindblown… again! 3. Audience> Demographics - Ever wondered about your audience's age or gender breakdown for certain campaigns? Now you can find it all neatly organized here 4. Behavior > Site Content - Dive into which landing pages are performing best and identify potential areas where we could optimize further! (Think higher conversions, lower bounce rates!) #winningcombos… amiright?! 5. Acquisition> AdWords - Track your ad performance across search networks-perfect for those who love a good deep dive into the details ️♂️✨ Now here's my two cents: I think it can be super helpful to regularly check these reports and make adjustments based on what you find. It might take some time, but imagine how much more effective your campaigns could become! What do y’all reckon? Any other favorite Google Analytics Reports that we should add to our list??
Source:
https://www.searchenginejournal.com/google-analytics-reports-ppc-marketers-should-actually-use/561028/