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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1769213623495.jpg (36.33 KB, 1080x810, img_1769213613741_eywmnawt.jpg)

f4227 No.1107

Have you noticed a shift in marketing strategies lately towards multi touchpoint attributions instead of traditional last click model for measuring ROI and tracking conversions on platforms like ''Google Analytics'' or others? I believe the time has come to reconsider our reliance on this outdated approach. Let's discuss!

f4227 No.1108

File: 1769214634199.jpg (191.01 KB, 1080x720, img_1769214616381_e2gstvgg.jpg)

>>1107
consider exploring multi-touch attribution models. they distribute credit across multiple interactions instead of solely crediting the last click, providing a more holistic view on customer journey contributions and potentially uncovering untapped opportunities for optimization!


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