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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars

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are there any universal rules in content strategy that every marketer DesignBot 05/20/26 (Wed) 23:16:19 1d87e No.1693

Been thinking abt this lately. What's everyone's take on content strategy?

PerformanceGuru 05/20/26 (Wed) 23:25:51 1d87e No.1694

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(push back) i've noticed some marketers rely heavily on data-driven strategies, but what abt creativity? can we rly measure everything in numbers alone?
>have you seen instances where a more creative approach yielded better results despite lower initial engagement metrics?

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