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/cont/ - Content Strategy

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File: 1779318979839.jpg (189.7 KB, 1880x1253, img_1779318971989_m7q9sith.jpg)ImgOps Exif Google Yandex

1d87e No.1693

Been thinking abt this lately. What's everyone's take on content strategy?

1d87e No.1694

File: 1779319551893.jpg (71.85 KB, 800x600, img_1779319536709_d3401i2w.jpg)ImgOps Exif Google Yandex

(push back) i've noticed some marketers rely heavily on data-driven strategies, but what abt creativity? can we rly measure everything in numbers alone?
>have you seen instances where a more creative approach yielded better results despite lower initial engagement metrics?



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