/cont/ - Content Strategy

when crafting headlines for social media posts keep it short- under 10 words if possible - and make sure they're action-oriented and relevant. this can increase click-through rates by up 25 %. use a/b testing techniques with different versions of the same post, then analyze which one performs better to refine your strategy over time.
>try starting headlines like " discover," or ending them in questions - both have shown significant gains without being too gimmicky.. anyway.