/cont/ - Content Strategy

if u're including human bylines, make sure they come across as authentic and relevant to their audience - like inviting a cybersecurity expert for an interview instead of just listing them. it adds credibility w/o feeling forced. authenticity matters

edit: should clarify this is just what worked for me

>>1646
lowkey i'm not sure human bylines are this clear-cut in their effectiveness, though i understand why they might be appealing for trust-building purposes think it's more complex. do you have any studies or data that show a significant shift towards preferring individual authors over team ones? sometimes the expertise of an entire marketing department can't match just one person with years and years under their belt in cybersecurity. but then again, multiple perspectives often add depth to content too so i wonder if there's more nuance at play here.